Evaluation question 5...

How did you attract or address your audience?

 My magazine aims mainly at teenagers of a student age but can still fit well with younger adults. I have tried to design my magazine in the way that will attract them the most. It's not aimed at a specific gender as folk music is equally enjoyed by woman as it is men so I have tried to balance out the contents inside to try and match both genders. The cover lines on my front cover have a couple of male artists and a female artist. I chose to have these artists as I think they fit well with both genders as they are enjoyed by most. All the artists are British artists playing English folk music. This should again appeal more to people as it means that inside the magazine they will be able to find out where certain acts are performing and will be able to follow their progress throughout the year. One of my cover lines is about winning tickets to Whitby Folk Festival, I think this appeals greatly to my target audience as it is the most popular festival and students/young adults can sometimes find it too expensive so having the chance to win them would entice them.

My contents page is also aimed at my target audience as I have kept it pretty simple with short sections of writing which they will be able to understand as it's not particularly formal. The pictures I have chosen I think will work well with my target audience as they all relate to the genre. At the bottom we have an upcoming artist sat with his instruments looking very casual. In the middle we have an advertisement for Whitby Folk Festival and at the top we have a picture of 3 of the ladies from Mutineers Morris dancing team holding mugs of beers with big smiles on their faces. All these things relate to Folk and young Folkies would enjoy to see as it will want to make them read on. I think the artists I have used in my reviews and features will appeal to my target audience as they are all very well known artists that most young musicians aspire to be like so reading exclusive interviews are very interesting. I think by having the little subheadings on the pages makes a lot easier to navigate straight to the page the reader wants which would also attract the audience as it saves time which students like.

                                                                                                            
In my interview I have kept the voice of the artist sounding youthful which will relate better to the young reader. The photo I chose would also attract my target audience as it is the style that is used on many album covers of big artist such as Andy Cutting and Julian Sutton. With it being in a field it makes Folk artists think of festivals and camping. Having the quote from the artist 'There is nothing better than playing a home gig at your tiny, local venue...' I think will attract the reader as I feel they would see this and want to read about the situation he is talking about in the interview. The interview is completely just about music which is a very good aspect as some magazines will go off onto fashion or other subjects that are totally irrelevant. Having it purely on music will attract the audience  because then they are getting exactly what they paid for.

Overall I think I have met the requirements well to attract my audience. I focused a lot on my audience profile to make sure I was on the right track of making it seem like a believable magazine.