Who would be the audience for your media product?
I am trying to aim my magazine at the younger folk generation. Ages from about 18-30. 95% of the time they would be musicians or somehow involved in the folk scene by morris dancing. They would enjoy attending festivals such as Whitby and Sidmouth and spend time in sessions and at ceilidhs. They 'd be very sociable as meeting new people plays a big part in Folk.
They would have all the usual big folk artists on their ipod such as Bellowhead, Show of Hands, Peatbog Faeries and Spiers and Boden. In their spare time they enjoy seeing mates, practicing instruments/dancing or being down the pub in a session.
They don't necessarily have their own fashion sense, just the usual highstreet clothes.
This post needs to be more detailed. Use uktribes (password is iblametheparents) to clearly identify your audience and then create a clear profile of who your audience is.
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